Microeconomics

Abnormal Profit
Profit above normal profit after both explicit and implicit costs are taken into account.
Abuse of Dominant Position
Anticompetitive conduct by a firm with substantial market power that harms competition rather than merely outperforming rivals.
Accounting Profit
Profit measured under accounting rules after subtracting explicit recorded costs from revenue.
Adjustment Costs
Costs that make firms or households change prices, employment, investment, or other decisions gradually instead of instantly.
Administered Price
A price set or strongly shaped by a government, regulator, or dominant institution rather than left to market clearing alone.
Adoption
The decision by firms, households, or governments to start using a new technology, product, or practice.
Advantage
In economics, advantage usually refers to absolute advantage or comparative advantage in production, trade, or specialization.
Adverse Selection
A problem caused by hidden information before a transaction, where the riskiest or lowest-quality participants are most likely to accept the offered terms.
Advertising
Paid communication used by firms to inform, persuade, and influence demand, competition, and product differentiation.
After-Sales Service
Support, repairs, warranties, and spare-parts access that shape the full economic value of a product after purchase.
Agency Cost
The cost created when agents do not perfectly act in the principal's interest and resources must be spent on incentives, monitoring, and control.
Agency Problem
The problem that arises when a principal delegates decisions to an agent whose incentives or information differ from the principal's.
Agency Theory
A framework for analyzing how contracts, incentives, and monitoring can align an agent's behavior with a principal's goals under imperfect information.
Agglomeration Economies
Productivity and cost advantages that arise when firms and workers cluster geographically.
Allais Paradox
A famous violation of expected utility theory in which people treat certainty differently from nearby high probabilities.
Altruism
Preferences that place positive weight on other people's well-being, affecting giving, cooperation, and public-goods provision.
Ambiguity
A situation where outcomes may be known but the probabilities attached to them are not reliably pinned down.
Anti-Competitive Practice
Conduct that weakens rivalry and allows firms to raise price, lower quality, or block entry.
Antitrust
Competition policy that targets cartels, exclusionary conduct, and mergers that harm market rivalry.
Applied Microeconomics
The use of microeconomic theory and data to answer real-world questions about households, firms, and policy.
Arc Elasticity
An average elasticity measured between two points using the midpoint formula.
Arrow-Debreu Economy
A general-equilibrium model with complete contingent-commodity markets.
Assembly Line
A production system where a product moves through sequential workstations, enabling specialization and high throughput.
Asymmetric Information
A situation in which one side of a transaction knows more relevant information than the other.
Auction
A market mechanism in which price and allocation are determined through bids.
Auctioneer
The person or institution that runs an auction and enforces its bidding rules.
Avoidable Cost
A cost that disappears if a product, activity, or decision is not undertaken.
Axioms of Preference
Basic assumptions used to describe rational preferences in consumer theory.
Backward Induction
A method for solving sequential games or decisions by analyzing from the final stage back to the first.
Backward Integration
Expansion by a firm into the production or control of its own inputs.
Backward-Bending Supply Curve
A labor supply curve that slopes up at lower wages but bends backward at higher wages as income effects outweigh substitution effects.
Bargaining
A process in which parties negotiate over how to divide gains from exchange or cooperation.
Bargaining Power
The ability of a party in negotiation to secure a larger share of the gains from agreement.
Barriers to Entry
Obstacles that make it costly or difficult for new firms to enter a market.
Barriers to Exit
Obstacles that make it costly or difficult for firms to leave a market.
Barter
Direct exchange of goods or services without using money as the payment medium.
Barter Economy
An economy in which exchange takes place through direct trade rather than through money.
Batch Production
Batch production means making goods in groups or runs rather than as a continuous flow or as one-off custom output.
Battle of the Sexes
A coordination game in which both players prefer coordinating to mismatching, but each prefers a different coordinated outcome.
Behavioural Theories of the Firm
Behavioural theories of the firm explain firms as organizations with bounded rationality, routines, and multiple internal objectives rather than as single profit-maximizing calculators.
Benefits
Benefits are the gains in utility, willingness to pay, or welfare created by consuming a good, taking an action, or adopting a policy.
Bergson-Samuelson Social Welfare Function
The Bergson-Samuelson social welfare function represents social welfare as a function of individual utilities, making value judgments explicit.
Bertrand Competition
Bertrand competition is a model in which firms compete by setting prices rather than quantities.
Bilateral Monopoly
A bilateral monopoly is a market with one seller and one buyer, so price and quantity are determined by bargaining rather than by competitive market forces alone.
Black Market
A black market is an illegal market in which goods or services are traded outside official rules, often at prices different from the legal price.
Costs
In economics, the value of resources used (including opportunity cost) to produce a good, service, or outcome.
Economic Efficiency
A condition where resources are allocated to maximize total welfare given technology and constraints.
Expenditure Function
The minimum spending needed to reach a given utility level at given prices.
Household
The basic decision-making unit for consumption, saving, and labor supply in microeconomics and macroeconomics.
Marshallian Demand
Ordinary (uncompensated) demand: the utility-maximizing bundle as a function of prices and income.
Minimax
A decision rule that chooses the action that minimizes the worst-case (maximum) loss; central in zero-sum game theory.
Nash Equilibrium
A strategic outcome where each player's choice is a best response to the choices of others.
Pricing
How prices are set in markets and by firms, and how costs, demand, and market structure shape the result.
Producer Good
A good intended for use as a capital good or intermediate product by producers, rather than for direct use by consumers.