Market Structure

Abnormal Profit
Profit above normal profit after both explicit and implicit costs are taken into account.
Abuse of Dominant Position
Anticompetitive conduct by a firm with substantial market power that harms competition rather than merely outperforming rivals.
Acquisition
A deal in which one firm buys control of another firm or its assets.
Advertising
Paid communication used by firms to inform, persuade, and influence demand, competition, and product differentiation.
After-Sales Service
Support, repairs, warranties, and spare-parts access that shape the full economic value of a product after purchase.
Alpha Stocks
A historical London market classification for the most actively traded shares in a dealer market.
Amalgamation
A business combination in which firms consolidate their assets and liabilities under one corporate structure.
Anti-Competitive Practice
Conduct that weakens rivalry and allows firms to raise price, lower quality, or block entry.
Antitrust
Competition policy that targets cartels, exclusionary conduct, and mergers that harm market rivalry.
Arbitrageur
A trader who exploits pricing inconsistencies and helps push markets toward more consistent prices.
Auction
A market mechanism in which price and allocation are determined through bids.
Auctioneer
The person or institution that runs an auction and enforces its bidding rules.
Average Cost Pricing
Pricing that sets price high enough to cover average total cost.
Averch–Johnson Effect
A distortion under rate-of-return regulation where firms may choose an inefficiently capital-intensive input mix.
Backward Integration
Expansion by a firm into the production or control of its own inputs.
Barriers to Entry
Obstacles that make it costly or difficult for new firms to enter a market.
Barriers to Exit
Obstacles that make it costly or difficult for firms to leave a market.
Bertrand Competition
Bertrand competition is a model in which firms compete by setting prices rather than quantities.
Bilateral Monopoly
A bilateral monopoly is a market with one seller and one buyer, so price and quantity are determined by bargaining rather than by competitive market forces alone.
Competitive Advantage
A durable edge that lets a firm earn returns above rivals through lower cost, differentiation, or strategic positioning.
Nash Equilibrium
A strategic outcome where each player's choice is a best response to the choices of others.
Pricing
How prices are set in markets and by firms, and how costs, demand, and market structure shape the result.
Unfair Competition
Practices that distort competition through deception or exclusionary tactics rather than efficiency.